UAE’s First Non-Subscription, Fully Prepared Meal Kit Service

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Listing ID

C-3Y-JM

Asking Price

AED 1,100,000

Sector & Subsector

Transportation & Logistics: Food Delivery

Year Established

2022

Executive Summary

The company is pioneering the UAE’s first non-subscription, fully prepared meal kit service—combining convenience, authenticity, and health to transform home cooking. It provides 150+ recipes from an archive of 350+ documented dishes, ready-to-cook meal kits, gourmet products, and detox drinks, thoughtfully curated to deliver convenience, rich flavors, and authentic culinary experiences, making home cooking effortless and enjoyable.

Strengths & Opportunities

- The company is the UAE's inaugural non-subscription, fully prepared meal kit delivery service, specialising in Middle Eastern cuisine. - Founded in 2022, the company has shown promising growth and received positive feedback from customers. - Recognized for using high-quality fresh ingredients and genuine, flavourful recipes, branded as F&B Enterprise with a social mission. - The first ready-to-cook meal kits designed for children, nursing mothers, and featuring Middle Eastern cuisine.

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