Neora is a direct-to-consumer home living brand specializing in premium home décor and lighting products. The business offers approximately 1,300 active SKUs, including pendant lights, ceiling fixtures, bedside tables, chairs, cushions, and other contemporary home furnishings. New products are continuously added to keep the catalog aligned with interior design trends and consumer demand.

The business operates on a 100% dropshipping model, with all fulfillment handled by an established supplier, allowing it to offer a broad product selection without holding inventory. Customers purchase directly through the Shopify store, with orders delivered across 17 European markets through a streamlined fulfillment process.

This combination of a diverse product catalog, scalable operating model, and international reach provides a strong foundation for continued growth and expansion.