Established, Prime Location Fitness Facility in Marina

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Listing ID

7-DE-GP

Asking Price

AED 650,000

Country

United Arab Emirates

State

Dubai

Subsector

Fitness Clubs

Is Franchise

Has Parent

City

Executive Summary

This SME is looking for a skilled, involved owner who could drive the business and introduce potential new revenue streams.

Strengths & Opportunities

Strengths: 1. Prime Location: Situated in the highly desirable Dubai Marina, offering easy accessibility to both residents and tourists (200 m from nearest metro station), ensuring a steady stream of potential clients. 2. Established Reputation: Nine years of successful operation has helped the business build strong brand recognition and trust within the local community and with international tourists. 3. Diverse Offerings: A wide range of fitness programs, from personal training to group classes, catering to all fitness levels and preferences, ensuring customer retention. 4. Experienced Team: A team of certified trainers and wellness experts ensures high-quality, expert services that contribute to customer satisfaction and loyalty. 5. Well-equipped, Spacious Facility: Investment in high-end fitness equipment and a clean and open gym environment that appeals to both high-end clientele and seasoned gym aficionados. Opportunities: 1. Expanding Wellness Services: Growing demand for holistic wellness, including nutrition counseling, recovery programs (e.g., massage, cryotherapy), up-and-coming fitness trends like HTROX, and mental health-focused classes like meditation. 2. Corporate Partnerships: Opportunities to collaborate with nearby companies to offer corporate wellness programs or memberships, tapping into the local business community. 3. Digital Fitness Offering: Develop an online or hybrid model, offering virtual classes and fitness tracking apps, allowing for broader reach and accessibility for clients who travel often and can't attend in-person. 4. Targeting Expats: Dubai’s diverse expat population presents a unique opportunity to cater to international clients who may seek fitness facilities aligned with global trends and standards. 5. Brand Expansion: With a proven business model, there may be opportunities to open additional locations or partner with other businesses for cross-promotions, expanding the brand’s presence in Dubai or the UAE.

Year Established

2015

License Type

Mainland

Total Number of Employees

Legal Structure

Sales Channels

Number of Operational Countries

Number of Operational Branches

Products & Services

Iconic Fitness is a small, family-owned, community-driven fitness facility in a prime location in the Marina, located 200 m from the DMCC metro station and a 400 m walk from the JBR beach and -Walk. Since 2015, Iconic Fitness has been running 3 distinctive programs (Transformation/Rehab; Functional Fitness/Crossfit and Personal Training). The business and its staff have always adopted a holistic approach to health and fitness. All of the members benefit not only from a complete health and fitness program but also from valuable nutrition guidance, injury rehabilitation, and stress and sleep management, amongst others.

% Revenue Coming from Recurring Revenue

% Revenue from Top 3 Clients

Size of Premises (sq ft)

Trademarks

Customer Database Included

Estimated Annual Revenue 2025

Rent (per annum)

Annual Revenue 2024

AED 1,263,000

Annual Revenue 2023

AED 1,560,000

Annual Net Profit 2023 (or Ebitda)

Estimated Annual Revenue 2026

Estimated Annual Net Profit 2026 (or Ebitda)

Asset Value (after depreciation)

Capital Invested

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