Handmade French patisserie and bakery, produced daily in-house. Core range:

• Tarts & entremets — large sharing tarts and whole cakes (signature differentiator), individual tarts and layered entremets
• Viennoiserie — croissants, pains au chocolat, danishes and seasonal pastries
• Éclairs, choux and cookies — including a recently expanded cookie line
• Savory lunch items — sandwiches and lunch options introduced in 2026 for weekday office trade
• Coffee and beverages — specialty coffee and hot/cold drinks served in-store
• Custom cakes and celebration orders — birthdays, events, corporate gifting

Sales channels:

• Delivery — active on Deliveroo / Talabat
• B2B corporate catering — repeat institutional and office clients, pastry platters, meeting catering and gifting boxes
• Walk-in retail café — dine-in and takeaway from the Al Safa unit

All recipes, production methods, supplier relationships and packaging designs transfer with the sale.