My Backyard Chronicles is a Dubai-based e-commerce concept store specialising in carefully curated, sustainable and design-led products for babies and children.

The product range includes wooden and educational toys, open-ended and imaginative play products, climbing and activity toys, children's furniture and play sofas, bicycles and ride-ons, nursery and sleep products, clothing, swimwear, backpacks, accessories and lifestyle products.

Products are selected with a focus on quality, design, sustainability, longevity and child development, providing an alternative to mass-market plastic and electronic toys.

Sales have been generated primarily through the established Shopify e-commerce website, alongside social media, direct customer relationships and B2B sales. 

We are currently the exclusive GCC distributors for 4 European brands and operate B2B business as well as B2C.