In Dubai, traditional fast-food chains such as McDonald’s and Burger King are no longer leading the premium burger market. The highest-performing burger concepts are luxury and gourmet brands such as Pickl, Kitopi’s premium concepts, SALT, and other fast-growing gourmet operators.
Some premium burger concepts in the UAE and Saudi Arabia have achieved sales volumes of approximately 10,000 burgers per outlet per week, demonstrating strong demand for high-quality fast-casual dining in the region.
This project is focused on launching 4 deluxe virtual restaurant brands under one cloud kitchen operation:
• Gourmet Burgers
• Premium Kebabs
• Deluxe Fried & Grilled Chicken
• Artisan Pizza
The concept aims to combine luxury fast casual dining with operational efficiency, featuring menus developed in collaboration with more than 5 Michelin-level chefs — a first-of-its-kind concept for a Dubai-based cloud kitchen operation.
The target is to achieve AED 2 million in monthly sales through premium positioning, strong branding, delivery-focused operations, and scalable multi-brand kitchen infrastructure.
Currently seeking investors and strategic partners. Contact for more information.